McDonald’s: Sip, Savor and Save0

Inspired by the motion and rhythm of the opening titles for “Thank You for Smoking,” motion graphics artist Chris Johnson created a typographic treatment for this McDonald’s spot. Bold fonts and large on-screen type give the spot a crisp, modern feel that conveys the fun and energy of the brand.

Agency: Bandy Carroll Hellige
Producer: Kara Taylor
Editor: Chris Johnson
Edit Length: 2 days
Shoot Format: HD
Delivery Format: Broadcast

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