1000 Hamilton Ave just got a little more fabulous1

Last week videobred welcomed Theresa Carpenter Beames to her new office at 1000 Hamilton Ave. A videobred employee years ago, Theresa now runs her own production company, Essential Media. Read more about the fabulous Ms. Beames here and then check out some of her amazing work at theresacarpenterbeames.com.

How did you get started in the production business?

I have always loved storytelling. I directed my mom and a cast of neighbor kids in my live version of “Rudolph” when I was five. When it was time for college I considered pre-med or broadcasting. Studying wasn’t for me, nor was eight years of college. Also, MTV was brand new and I thought it might be kind of cool to be a VJ. It didn’t take anytime for me to realize that the real fun was behind the camera. When I graduated from WKU, I sent out three resumes – I followed up on one. The company was videobred.

One of the craziest moments from your years in the industry?

Besides casting a gorgeous PhD from Chicago to play a killer drag queen in an indie film, it was pretty crazy to be face-to-face with Jack Nicklaus, Gary Player, Lee Trevino and Chi-Chi Rodriguez to interview each of them for the PGA’s 75th Anniversary video. I didn’t know anything about golf, or sports, really, so I spent the night before cramming on their historical moments – with lots of books. This was pre-internet.

And one of the most rewarding moments?

I recently watched a video with the cast of the video – it was a team of Galt House employees who were featured in the video. I knew that my clients were happy with the piece, but to experience the excitement and pride that the employees felt watching the final product was right on. This was last week.

About a year ago, I got to produce a piece for Y-NOW Children of Prisoners Mentoring Program – and this is a group that changes, and I’d say, saves lives. The reception that video got from the staff blew me away. There’s nothing better delivering on the trust that I’m given to share a group’s story – and when they think I’ve done it well, it’s deeply satisfying.

What are you most looking forward to working from your new space at videobred?

videobred is my first love, professionally speaking. When Dave and Bob hired me in ‘87, I was nurtured and trained in the school of Dave – which was to be true to the story and the client, work faithfully within budget, but never be afraid to go above and beyond to really deliver. Being back in these walls makes me so happy – I love this team, the attitude toward creativity, seeking the YES in every scenario and the general vibe that Jamie is so devoted to. He’s an amazing leader, in my opinion.

Who are some of your clients/recent projects?

I’m grateful for all of my clients and every project that we do together. Lately I’m doing some great stuff with the YMCA, the Galt House and Bellarmine University. 

What are some of your favorite things to do when you’re not being the most fabulous producer?

My favorite thing to do is raise my person – Ella. She’s the source of my greatest happiness and inspiration. I’m always doing that. I love to be with my people – Rog, my sisters, my mates. It’s not too complicated. I’m a very lucky woman.

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