2011 marks the 50th anniversary of Humana’s existence. While it began as a local nursing home, Humana has grown into a healthcare organization of global proportions. Milestone anniversaries call for a celebration and Humana came to us to take a nostalgic look back. [..more]
Overall Concept: Anniversary video for Humana documenting the history and growth of Humana over the past 50 years.
Shooting style/approach: Elegant interviews that interact with archival images and dynamic motion graphic treatments
Editing/motion graphics style/approach: Corporate history transformed into a compelling, emotional story.