Southern Indiana has a unique and comprehensive cancer treatment facility in the Floyd Memorial Cancer Center. It’s special in that Floyd Memorial offers both radiation, and medical oncology in the same location–great news for the folks of Southern Indian and the Louisville Area.
Local marketing agency, New West, teamed up with Videobred to create a TV spot conveying what Floyd Memorial is all about. While Floyd Memorial is involved in all kinds of cancer research and clinical trials, they tend to be overshadowed by the bigger university hospitals. The team sought to show the public that this local hospital has top of the line treatment capabilities right in their own backyard.
The production chose to shoot in Georgetown, Indiana, and boy was it a beautiful farm with luscious flowers and bountiful, ripe veggies–the perfect background for a country setting. The talent pool was vast, spanning the entire region. James Bailey, a Louisville native and representing Alix Adams Talent Agency, was awarded the part which only enhanced the hometown neighborly feel.
What’s really impressive is that the spot was scouted, cast, shot, edited and aired in less than two weeks. “Videobred did a terrific job of finding a perfect location and spokesperson,” says Tom Kokai, Chief Operating Officer and Creative Director of New West Agency. “They perfectly captured ‘Southern Indiana’ with the look, feel and tone we were seeking to communicate.” Words like that from a client are priceless to us! The spot can be seen soon on this very website.
Credit to the amazing crew:
Producer Alan Manias, DP Brian Cunningham, Grips Ben Newkirk and Matt Niehoff, Production Assistant Tori Thompson, and Editor Steve Hurst. by