Furniture Assembly Made Easy0

Furniture assembly can be a tricky task! All those pieces and cryptic instructions can make one want to avoid it all together. Having spent many a night putting together birthday or Christmas presents for his kids, Tim Sanford saw the need for online assembly videos. This vision came to life with our new client Brown Jordan (http://www.brownjordan.com/).

Brown Jordan is a locally based furniture company. They sought a way to show their customers tips for assembly of the Lazy Boy Outdoor Furniture line, using QR codes. The product QR codes directed the customer to a video on Brown Jordan’s YouTube page, which demonstrated proper assembly technique.

Alan Manias and Tim Sanford teamed up to produce the video. The piece was shot in one impressive day at the Videobred studio. Crew consisted of Brian Cunningham as DP, Ben Newkirk and Will Cravens as grips and Ben Bishop edited the piece.

The video was a great success and there will be more like it. Great work everyone! Follow the link below to see the video.

http://www.youtube.com/watch?feature=player_embedded&v=dShX9VEw4Eg

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