How Much for That Video? 5 Questions to Ask Yourself0

Very often one of the first questions we get from potential clients is “How much will it cost to produce a (fill in the blank) video?”

A former associate’s standard reply to this question was–in his salty dog voice–“Well Doc, how much does it cost to build a house? We can build you a nice little three bedroom brick ranch or we can build you a mansion.” Personally I prefer using “how much can you spend on a date?” Dates are much less expensive than houses and there’s exponentially greater rewards for creativity. [..more]