Six Ways Virtual Reality (VR) is Changing Everything

Industry, media, education and entertainment are rapidly embracing virtual reality (VR), the nascent technology that creates immersive and interactive visual experiences.

That’s because 360° VR productions forge a stronger connection between the viewer and the content. Early adopters of VR are already experiencing amazing results. Here are six areas where VR is making an impact.

1. Medicine

According to on article in TechRepublic (10 ways virtual reality is revolutionizing medicine and health care), the medical profession is using virtual reality to enhance training, diagnosis and treatment. At the University of Louisville, psychiatrists use 360° VR to help patients overcome phobias like a fear of flying. Other health care applications include teaching medical personnel new lifesaving skills and procedures, helping those with PTSD and autism, and nursing homes that employ VR to care for residents with dementia. (This physician is using virtual reality to treat patients with dementia)

2. Training

Expect virtual reality reality to become a common and cost-effective training method for a variety of jobs. NFL teams have adopted VR as an analytic tool as well as a method to improve player performance, especially quarterbacks. GM uses VR to sharpen the skills of factory workers. A German company allows potential employees to virtually experience a job prior to applying for it. (How VR will be training tomorrow’s workforce)

3. Travel

The New York Times reports the global tourism industry has embraced virtual reality as a way to let travelers sample potential destinations and accommodations before they book them. (Before you take the trip: How about a virtual ‘test drive’?) Videobred worked with the Louisville Convention and Visitors Bureau to roll out two virtual reality videos in 2016 with more in the pipeline. LCVB uses VR to market the city to leisure travelers and to organizations seeking conventions facilities. LCVB’s first 360° VR video focused on Louisville’s farm-to-table restaurants and garnered a national Samsung Creator Award. (Uniquely Fresh: Louisville’s Culinary Scene)

4. Museums

The British Museum, the Louvre, the Guggenheim and other museums are employing virtual reality and augmented reality to enhance on-site patron experiences and to offer virtual visits to individuals around the globe. VR also provides a powerful educational tool to let students of any age explore the exhibits and collections of the world’s best museums. Creative, dynamic implementation of VR can take museums to an exciting new level in the interactive evolution of modern exhibits. (How VR is being used in museums)

5. Sports

Imagine watching the Super Bowl from the best seat in the stadium, visually unencumbered by the whims of a TV director who thinks viewers want to see the game from the top of the end zone. Or being courtside to watch your favorite basketball team, soccer club or tennis player. Beyond merely watching the action, VR gives fans the opportunity to experience the game from the players’ perspectives in real time. VR also provides new revenue opportunities for game organizers. Instead of selling one seat for $1,000, you can now sell the same seat to 50,000 VR fans for $69.99. In the VR game everyone wins. (How virtual reality is transforming the sports industry)

6. Marketing

VR allows a customer to transcend time and distance to test drive cars, tour a new property they might buy or enjoy a scenic hike through a nature resort. (10 best uses of virtual reality in marketing) Colleges are embracing VR as a recruiting tool that shows potential students and their parents the unique features of their campuses. VR is the ultimate try-before-you-buy tool for customers. They can experience your product, service or destination on their smart phone, tablet computer or VR headset all from the comfort and privacy of their home. And many companies see VR as a great way to reach younger, tech-savvy customers. Why? Early studies comparing traditional flat videos to VR productions show that viewers are more likely to choose VR and watch it longer. (360 Video Vs. Flat Video: A Case Study)

Want to explore how VR can help your business? Just email Videobred to set up a demonstration. It will be the most fun hour you’ll spend all week!

Videobred is an award-winning video production company offering full service acquisition, editing and delivery of dynamic 360° VR content. Regardless of the brand, the Videobred team of VR professionals will hone in on your unique story and create an immersive experience of exceptional quality that will leave your clients saying, “Wow!” Location: Louisville, KY

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