Keep Customers Happy and Build Your Brand with How-To Videos

Let’s face it – most printed instructions that come with new products stink. And even the most lucid written instructions can frustrate the average consumer who has trouble ordering his morning coffee, much less assembling outdoor furniture. Poorly written and hard-to-understand product guides can enrage customers and hurt your brand. And it doesn’t stop at […]

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10 (Plus 1) Questions to Make Sure You Pick the Right Video Production Partner

A 4K “prosumer” camera now costs less than $5,000, and a “video editing suite” is a laptop with a $60 monthly subscription to Adobe Creative Cloud. Today, virtually anyone can open a video production shop out of their home office for a lower initial investment than the price of a good used car. This low […]

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