Last Tuesday a team of three celebrity judges descended on Papa John’s headquarters in Louisville to sample ten new specialty pizzas, narrowed down from over 12,000 entries submitted by fans on Facebook. Food Network star Ted Allen and Rich Eisen of the NFL Network nibbled and debated and finally settled on the three finalist pizzas, named by their creators The Workin’ Fire, Chicken Cordon Bleu Pizza, and The Big Bonanza.
But to make things a little more interesting, Papa John’s contacted videobred to film to judging and announcement of finalists to stream live on their Facebook site. The day before the big event our crew, headed by producer Raphael Cecil and social media guru Brian Cunningham, set up a command center and did test runs at Papa John’s headquarters. The next day thousands of hungry fans were watching the Papa John’s Facebook page as a nervous Brian hit the big red button to “Go Live.” Fans across the world were able to share in the excitement and post comments in real time on Facebook as they watched the live stream. After the event concluded, videobred edited the footage into a highlight reel and Brian was finally able to relax and enjoy a slice of pizza.
More photos from the event on our Facebook page!
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Written by Videobred on July 8, 2010
