“There are three kinds of lies: lies, damned lies and statistics.” –Mark Twain

Bombarding viewers with facts and statistics can inform, but it is as likely to elicit contemplation as action. Fundraisers long ago learned that the picture of one starving child or one shivering puppy is infinitely more effective way to open a viewer’s checkbook than recitation of numerical data. Focusing in on one person (or one dog), transforms a cause or an issue into a story. [..more]

On March 2nd when Eric Stemen was asked if he was busy. He had no idea he was going to be traveling back in time and helping change history, going back thirty-nine years to prove conclusively that Secretariat holds the all-time record in each of the three Triple Crown races. [..more]

No other marketing tool delivers your organization, your staff and your product’s story like a 3-5 minute branding video. Once primarily relegated to prop status at trade shows, new outlets for corporate branding videos offer companies fantastic opportunities for increased exposure for this long-time marketing staple. [..more]

Bob Arvin is a Videobred Alum from the early days of production in Louisville. While here Bob learned animation, and has since gone on to have a successful career in animation, including CG. Bob is still animating. He started and runs 3DBob Productions in Chatsworth, California. Bob’s resume is quite impressive, having worked on movies such as Bicentinial Man, Misson to Mars, and Shanghai Noon. Along with work on TV shows such as Ally McBeal, JAG, and Roswell. Bob has done well for himself and we are proud to have him as a Videobred Alum! [..more]