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	<title>videobred - Louisville Video Production &#187; Press</title>
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	<description>The premiere production and post-production house in Kentucky, Videobred is a team of dedicated artists working hard to lift your project to the next level.</description>
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		<title>Saving Sunny Days</title>
		<link>http://videobred.com/2012/02/saving-sunny-days/</link>
		<comments>http://videobred.com/2012/02/saving-sunny-days/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 15:45:57 +0000</pubDate>
		<dc:creator>Tori Thompson</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Client Showcase]]></category>
		<category><![CDATA[Hobbies]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Who We Are]]></category>

		<guid isPermaLink="false">http://videobred.com/?p=1832</guid>
		<description><![CDATA[Sixty degrees in January: that’s the best.  Sun shining down on your face &#8211; providing warmth, a need for sunglasses, and Vitamin D.  Yes please. We’ll take that with the health, wealth, and happiness we celebrated just a month ago.  January is over!  WooHoo!  Here’s hoping everyone’s 2012 is abundant, and Kleenex free.  &#160; If [...]]]></description>
			<content:encoded><![CDATA[<p>Sixty degrees in January: that’s the best.  Sun shining down on your face &#8211; providing warmth, a need for sunglasses, and Vitamin D.  Yes please. We’ll take that with the health, wealth, and happiness we celebrated just a month ago.  January is over!  WooHoo!  Here’s hoping everyone’s 2012 is abundant, and Kleenex free. <span id="more-1832"></span></p>
<p>&nbsp;</p>
<p>If you’ve walked through the doors of Videobred, chances are there’s been at least one four legged companion roaming the halls.  Steve&#8217;s dog Archie literally just walked up to my desk.  We’re dog people here at the &#8216;Bred.  We love our dogs and we love bringing them to work.  That’s why I was so excited when I met Sunny for the first time. She came in the lobby just as excited and happy to meet us as we were to meet her.  Sunny, as some might recall, was the pit bull that was thrown off the Clark Memorial Bridge in July 2009.  Kelsey Westbrook rescued and adopted sweet Sunny. Saving Sunny Inc, a non-profit organization founded by Westbrook, rescues, shelters, and finds new homes for abused and neglected dogs. Saving Sunny Inc. also dedicates their time to promoting “public education about responsible dog ownership, spay/neuter, and reporting animal abuse, neglect, and dog fighting.”</p>
<p>&nbsp;</p>
<p>Our team could not be happier to help Westbrook, and her tireless crew, promote their message and mission to the community.  In December, we followed them to Crestwood Elementary where Westbrook spoke to the students about the dangers of stereotyping, what you should do if you see animal abuse, and how these sweet and loving dogs need a good home just like any breed.  As you can see in the above picture, the kids loved Sunny and she loved them right back.</p>
<p>&nbsp;</p>
<p>We are excited to document this organization’s journey, through a video mission statement that will live on the Saving Sunny website. Stay tuned for the final project. My hope is that by seeing the story of Saving Sunny, you will be inspired by their strength, dedication, and most importantly their fight to save these voiceless victims.  Please check out SavingSunnyInc.org to learn more about Sunny’s story, and  Westbrook&#8217;s blog about the “Unsaveable Six.&#8221; Learn how you can help in their efforts to give love to dogs who some said did not deserve it.</p>
<p>&nbsp;</p>
<p><a href="http://www.savingsunnyinc.org/">http://www.savingsunnyinc.org/</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>USB Duplication Now Available!</title>
		<link>http://videobred.com/2012/01/usb-duplication-now-available/</link>
		<comments>http://videobred.com/2012/01/usb-duplication-now-available/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 19:03:55 +0000</pubDate>
		<dc:creator>Tori Thompson</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://videobred.com/?p=1826</guid>
		<description><![CDATA[Videobred is excited to announce we now offer USB Duplication services. USB Duplication is as simple as it sounds, the transfer of information/files from one USB master to multiple USBs.  We are able to provide exact replicas of USB drives for your personal or business purposes; whether that be distribution, backups, or other uses. Call [...]]]></description>
			<content:encoded><![CDATA[<p>Videobred is excited to announce we now offer USB Duplication services. USB Duplication is as simple as it sounds, the transfer of information/files from one USB master to multiple USBs.  We are able to provide exact replicas of USB drives for your personal or business purposes; whether that be distribution, backups, or other uses. Call us for a quote today!</p>
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		<title>A Team Effort</title>
		<link>http://videobred.com/2011/09/a-team-effort/</link>
		<comments>http://videobred.com/2011/09/a-team-effort/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 20:27:22 +0000</pubDate>
		<dc:creator>Tori Thompson</dc:creator>
				<category><![CDATA[Client Showcase]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://videobred.com/?p=1738</guid>
		<description><![CDATA[2011 marks the 50th anniversary of Humana’s existence. While it began as a local nursing home, Humana has grown into a healthcare organization of global proportions. Milestone anniversaries call for a celebration and Humana came to us to take a nostalgic look back. For this project we were lucky enough to partner with producer/director Kay [...]]]></description>
			<content:encoded><![CDATA[<p>2011 marks the 50<sup>th</sup> anniversary of Humana’s existence. While it began as a local nursing home, Humana has grown into a healthcare organization of global proportions. Milestone anniversaries call for a celebration and Humana came to us to take a nostalgic look back.<span id="more-1738"></span></p>
<p>For this project we were lucky enough to partner with producer/director Kay Milam of Donna Lawrence Productions, to create a short video documenting the history and growth of the company. With so much history to cover, this project required an all-hands-on-deck approach. The team combined elegant interviews shot on location, by Brian Cunningham, with archival images and motion graphic treatments.</p>
<p>Sorting through hours of photos, footage and news clippings, to bring the story to life is quite a task. Steve Hurst and Chris Johnson worked together to piece it all together. “I loved working on this project. It was a perfect team effort that allowed each person to truly focus on what they are best at,” Johnson reflects.</p>
<p>Annie Ratterman’s guidance as producer and Hurst’s “unshakeable calmness” Johnson said, allowed for a successful completion of the video. The final product was shown to the entire Humana staff in the Yum! Center, to which David Jones, Jr. said was a difficult act to follow.</p>
<p>I’d say that’s a job well done. Click over to our portfolio to see for yourself!</p>
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		<title>Overtime Dominates Fright Night, the World</title>
		<link>http://videobred.com/2011/08/overtime-dominates-fright-night-the-world/</link>
		<comments>http://videobred.com/2011/08/overtime-dominates-fright-night-the-world/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 14:08:52 +0000</pubDate>
		<dc:creator>Tori Thompson</dc:creator>
				<category><![CDATA[Hobbies]]></category>
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		<guid isPermaLink="false">http://videobred.com/?p=1653</guid>
		<description><![CDATA[Anyone who comes in contact with Videobred’s Brian Cunningham or Matt Niehoff is now required to buy them some sort of delicious alcoholic beverage for the rest of eternity.  Brian and Matt’s  movie, Overtime, took home eight awards at this year’s  Fright Night Film Festival, including the prestigious Best of Fest Award. Brian and Matt [...]]]></description>
			<content:encoded><![CDATA[<p>Anyone who comes in contact with Videobred’s Brian Cunningham or Matt Niehoff<br />
is now required to buy them some sort of delicious alcoholic beverage for the rest of eternity.  Brian and Matt’s  movie, <em>Overtime, </em>took home eight awards at this year’s  Fright Night Film Festival, including the prestigious Best of Fest Award.</p>
<p><span id="more-1653"></span></p>
<p>Brian and Matt have spent the last year and a half pouring their existence into this movie, so all the accolades it’s receiving are well-deserved. Six hundred film fans came to the premiere, and two hundred were turned away at the door. Brian and Matt are trying to get  <em>Overtime</em> even more exposure in new festivals with new audiences. To help the Cunningham/Niehoff Revolution skyrocket,  everyone should “like” Overtime on Facebook, and visit their IMDB page… those of you who have seen the movie should write a quick review.</p>
<p>Once again, congratulations Brian and Matt!</p>
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		<title>It&#8217;s the most wonderful time of the year&#8230;</title>
		<link>http://videobred.com/2011/05/its-the-most-wonderful-time-of-the-year/</link>
		<comments>http://videobred.com/2011/05/its-the-most-wonderful-time-of-the-year/#comments</comments>
		<pubDate>Tue, 03 May 2011 21:08:44 +0000</pubDate>
		<dc:creator>Tori Thompson</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://videobred.com/?p=1520</guid>
		<description><![CDATA[Derby week is upon us! As any good Louisvillian knows, it is a week of excitement, horses, bourbon and the oh-so precious celebrity encounter. As much as we&#8217;d like to think we don&#8217;t get star struck in this industry, we all secretly want to know who is where in our town.Videobred&#8217;s Brian Cunnigham, Raph Cecil [...]]]></description>
			<content:encoded><![CDATA[<p>Derby week is upon us! As any good Louisvillian knows, it is a week of excitement, horses, bourbon and the oh-so precious celebrity encounter. As much as we&#8217;d like to think we don&#8217;t get star struck in this industry, we all secretly want to know who is where in our town.<span id="more-1520"></span>Videobred&#8217;s Brian Cunnigham, Raph Cecil and Matt Neihoff have the good fortune this year of rubbing elbows with celebs on the red carpet, or should we say The Green Room. Our client, Mott&#8217;s Applesauce, is setting up a Green Room on Derby day complete with a new product launch. Kate Walsh,<a href="http://videobred.com/wp-content/uploads/2011/05/Screen-shot-2011-05-03-at-2.55.42-PM.png"><img class="alignright size-thumbnail wp-image-1529" title="Screen shot 2011-05-03 at 2.55.42 PM" src="http://videobred.com/wp-content/uploads/2011/05/Screen-shot-2011-05-03-at-2.55.42-PM-150x150.png" alt="" width="150" height="150" /></a> star of Private Practice and Grey&#8217;s Anatomy, will be this year&#8217;s hostess of the Mott&#8217;s Green Room. She will be there nabbing stars off the red carpet and chatting them up. Our guys get to cover the whole event! Matt has promised to dish any good gossip he just happens to over hear. Brian has promised to hit on the lovely Ms. Walsh. Let&#8217;s see who has better luck!</p>
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		<title>Getting to Know Your New Office Manager</title>
		<link>http://videobred.com/2011/04/getting-to-know-your-new-office-manager/</link>
		<comments>http://videobred.com/2011/04/getting-to-know-your-new-office-manager/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 13:21:18 +0000</pubDate>
		<dc:creator>Brian Cunningham</dc:creator>
				<category><![CDATA[Articles]]></category>
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		<guid isPermaLink="false">http://videobred.com/?p=1499</guid>
		<description><![CDATA[Her favorite bourbon is Elijah Craig.  When it comes to beer, she&#8217;s a Coors Lite girl.   She&#8217;s a Twin Peaks fan, but doesn&#8217;t really enjoy David Lynch in general. And she didn&#8217;t like The Social Network. These are just a few facts and figures…a smattering of information about our newest team member, Tori Thompson.  [...]]]></description>
			<content:encoded><![CDATA[<p>Her favorite bourbon is Elijah Craig.  When it comes to beer, she&#8217;s a Coors Lite girl.   She&#8217;s a Twin Peaks fan, but doesn&#8217;t really enjoy David Lynch in general.</p>
<p>And she didn&#8217;t like The Social Network.</p>
<p>These are just a few facts and figures…a smattering of information about our newest team member, Tori Thompson.  Feel free to use your newfound knowledge to strike up a conversation.<span id="more-1499"></span></p>
<p>Tori will be taking on the role of office manager at Videobred.  What&#8217;s she most excited about?</p>
<p>&#8220;I&#8217;m excited about the energy, creativity, and fun that kind of defines Videobred.&#8221;</p>
<p>Tori has big shoes to fill as Annie Ratterman, our previous office manager, moves into a full-time producing role. She&#8217;s taking Kara&#8217;s window-lined office, and all the sun-starved editors are jealous.</p>
<p>Tori will be taking the office adjacent to the lobby (VB veterans know it as &#8220;the place Shulhafer used to pass out&#8221;) where she&#8217;ll be hard at work on office-managerial duties.</p>
<p>&#8220;I&#8217;m really excited about the chance to focus on doing one job and doing it well.  Instead of just being good at lots of things, I can make sure I&#8217;m great at one thing.&#8221;</p>
<p>In addition to her primary task (which is, as Jamie puts it, &#8220;keeping us sane&#8221;), Tori will be integral to Videobred&#8217;s future business development and client services.  &#8220;I&#8217;m eager to help Videobred grow and become a bigger part of this community that we all love,&#8221; she says. &#8220;I&#8217;m excited about what Jamie&#8217;s communicated to me about where he sees the company going.&#8221;</p>
<p>So peek your head in, say hi, and ask the burning question on everyone&#8217;s mind…</p>
<p>&#8220;What did you have against David Fincher&#8217;s masterful Facebook movie?!?&#8221;</p>
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		<title>Business First calls Jamie Pence a tech geek!</title>
		<link>http://videobred.com/2010/11/business-first-calls-jamie-pence-a-tech-geek/</link>
		<comments>http://videobred.com/2010/11/business-first-calls-jamie-pence-a-tech-geek/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 15:49:04 +0000</pubDate>
		<dc:creator>Videobred</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Who We Are]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Jamie Pence]]></category>
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		<category><![CDATA[profile]]></category>

		<guid isPermaLink="false">http://videobred.com/?p=1449</guid>
		<description><![CDATA[Tell us something we don&#8217;t know! Business First says that Jamie Pence &#8220;was born to be a tech geek.&#8221; Read the full text of the profile of Jamie, written by Cary Stemle, below. Business First subscribers can also read the full text of the article here. Photo by Ron Bath. Videobred’s Jamie Pence was born [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #ff6600;">Tell us something we don&#8217;t know! Business First says that Jamie Pence &#8220;was born to be a tech geek.&#8221; Read the full text of the profile of Jamie, written by Cary Stemle, below. </span></p>
<p><span style="color: #ff6600;">Business First subscribers can also read the full text of the article <a href="http://www.bizjournals.com/louisville/print-edition/2010/11/12/videobreds-jamie-pence-was-born-to-be.html#ixzz1547sVt4L"><span style="color: #ffffff;"><span style="text-decoration: underline;">here</span></span></a>. Photo by Ron Bath.<span id="more-1449"></span><br />
</span></p>
<h1>Videobred’s Jamie Pence was born to be a tech geek</h1>
<div>Jamie  Pence pored through his e-mail, looking for a Web link he’d sent to a  friend. He found it, clicked, then laughed as he interacted with the  video — a YouTube ad for Tipp-Ex Pocket Mouse correction tape that is  built around a hunter and a bear.</div>
<div>Pence,  president of Videobred Inc., loves how it pushes the bounds of  traditional advertising. “Convergence” is the vogue term for how various  media combine to create content these days. And Pence said the ad,  which plays various videos depending on what the user types, is a great  example.</div>
<div>“I’d say the amount of time they spent shooting and editing is minimal,” he said. “And it is totally cool and very effective.”</div>
<div>Pence  knows of what he speaks. Born in 1969, he belongs to that generation  for whom computers went from curiosity to indispensability.</div>
<div>Videobred co-founder <strong>Dave Shulhafer</strong> tells of how Pence, barely in high school, borrowed money to buy video equipment to rent for meetings.</div>
<div>That sort of initiative took Pence from fledgling film editor to owner of the audiovisual company in a decade’s time.</div>
<div>‘Always inquisitive’</div>
<div>While  growing up in Hardin County, Jamie Pence was a good kid, said his  father, Jim Pence. He was involved in theater and music and was voted  “most talented” by his senior class.</div>
<div>His inquisitive nature got him in trouble, though, and his dad realized, “I’ve got to find something for this kid to do.”</div>
<div>The answer: a Commodore VIC-20, an early personal computer. Jamie was hooked.</div>
<div>He  got involved in the high school’s TV program, then studied broadcasting  at Western Kentucky University. Still looking for work, he returned to  the truck stop where he’d worked previously.</div>
<div>Pence  got hired at a small recording studio in Elizabethtown, then heard of  an opening at Videobred. He asked his father how to negotiate salary.</div>
<div>Jim Pence told his son to aim low, then prove your mettle.</div>
<div>Shulhafer said Jamie Pence distinguished himself early in his career with effort and talent.</div>
<div>“I  never had another employee who just consumed the material the way he  did,” Shulhafer said. “He had a vision … It was, ‘Let me know everything  there is to know about this. Let me make the tool do more than anyone  else can make it do.’ ”</div>
<div>Pence  was following advice. “Dad would tell me the marketplace is pretty  competitive from 9 to 5, but after 5, it’s not so competitive.”</div>
<h4>Romance at the truck stop</h4>
<div>While  a 19-year-old student at Elizabethtown Community College, Pence’s wife  of 18 years, Wendy Pence, took a waitress job at the Glendale truck  stop. Soon, Jamie Pence, who “found an excuse” to barge into her job  interview, had her phone number.</div>
<div>It was August 1992. They were engaged by October and married on New Year’s Eve.</div>
<div>Along with daughters Jasmine, 17, and Alexis, 7, and son Cameron, 10, they still live in Hardin County.</div>
<div>Wendy  Pence, a former social worker looking to re-enter the work force after  taking time off for family, said they are “home bodies” who like  spending time with their children and pets (two beagles and three cats).</div>
<div>Father and son share a love of videogames, and the whole family enjoys the History Channel.</div>
<div>Jamie Pence calls his parents, Jim and <strong>Carolyn Pence</strong>, his “best friends.”</div>
<div>After  high school, when Jamie Pence’s friends were earning $40,000 a year in  factories and buying boats, he was unsure of his next step.</div>
<div>Jim Pence, who grew up in foster homes and retired from an American Synthetic Rubber factory, told Jamie not to settle.</div>
<div>“He’d  see his friends retire at 65 and die,” Jamie Pence recalled, “so he  decided to work hard to retire at 55, which he did. He worked a lot, and  he worked swing shift. But he was always there when I needed him or  something big was happening at school.”</div>
<h4>Buying the company</h4>
<div>Videobred  is the sort of homegrown company that inspires reverence from employees  and clients. Pence said it has been a training ground for numerous  people who have moved to larger stages and that the company has “good  DNA.”</div>
<div>As Shulhafer and business partner <strong>Bob Manning</strong> looked to sell, they were in talks with a Houston company that wanted key personnel to sign employment contracts.</div>
<div>About  that time, in June 2002, Wendy Pence was in a serious car accident,  which Jamie Pence said was eye-opening. He realized he wasn’t invincible  — and also that the Texas suitors could not do anything for him he  couldn’t do for himself.</div>
<div>He and another employee, <strong>Kirk Hilbrecht</strong>,  bought the company in 2003, under terms Pence declined to disclose.  When Hilbrecht got called to active duty with the Air National Guard in  December 2009, Pence bought him out, financing the deal himself.</div>
<div>Today,  Videobred has 19 employees, making it the city’s third-largest  audiovisual company, according to Business First’s list of the area’s  largest audiovisual production companies, published in July.</div>
<div>The  company serves a wide range of clients, including Papa John’s  International Inc., General Electric Co., the Louisville Convention and  Visitors Bureau and <strong>Donna Lawrence</strong> Productions.</div>
<div>Lawrence,  a big fan, said: “The combination of Jamie’s talent, the company he’s  built in Louisville, and the way he operates personally and  professionally is a great treasure in this community.”</div>
<div>Pence’s office is amazingly streamlined but loaded with computer equipment.</div>
<div>“It’s so funny,” said <strong>James Miller</strong>,  assistant creative director at Red7e, a frequent partner with  Videobred. “He’s president of the company, and he refuses to quit  editing.”</div>
<div>‘Emotional investment’</div>
<div>Miller met Pence after joining the agency in 2002, and they quickly realized they shared an affinity for — yes — truck stops.</div>
<div>Miller  is from LaRue County, next to Hardin County, and they’re familiar with a  lot of the same ones. “I’m always threatening to go down there and take  him to Paula’s Hot Biscuit, or going to find the remains of the old  (Glendale) truck stop.”</div>
<div>Miller said Pence is a master at delivering high-quality work with guerilla sensibilities.</div>
<div>“In  a business that centers around expensive technology, it’s easy for that  to take over and for the idea to get lost. Videobred is very good at  harnessing it in service of the idea and getting it done. … I make fun  of him when he goes on about Videobred’s DNA — he’s very parental in how  he looks at (the company).</div>
<div>“It’s  what you want your boss to be, but as a friend, you see him go through  it — he takes it very personally because of his emotional investment in  the company.”</div>
<div>Pence  said he’s acting on his values. For example, Videobred pays 100 percent  of employees’ health insurance for single coverage.</div>
<div>Although  he thinks the government should let small businesses join insurance  pools, he added: “People shouldn’t come to work worrying about their  health. I don’t know how you can ask someone to work for you … and you  can’t take care of their health? As business owners, I think we’re  obligated to do that.”</div>
<div>The  future of media inspires constant hang-wringing, but Pence is upbeat  and said the new landscape brings new opportunities. Fueled by social  media, for example, the YouTube ad with the hunter and the bear went  viral and has logged more than 11 million views. There are countless  similar examples.</div>
<div>“Everybody  has to use visual means to communicate now — that’s obvious,” he said.  “Ten years ago, it was a luxury you could do now and again. … It used to  take a half-million dollars to have an editing suite. Now you can do it  on a Macbook Pro. I find it liberating.”</div>
<hr />
<h4>| Jamie Pence</h4>
<div><strong>President, Videobred Inc.</p>
<p>Birth date: </strong>Sept. 14, 1969</div>
<div><strong>Hometown: </strong>Elizabethtown, Ky.</div>
<div><strong>Residence:</strong> Same</div>
<div><strong>Wife: </strong>Wendy Pence</div>
<div><strong>Children: </strong>Daughters Jasmine, 17, and Alexis, 7, son Cameron, 10</div>
<div><strong>Work history</strong>: WKYU-TV; Alpha Recording; Videobred Inc.</div>
<div><strong>Education:</strong> Bachelor’s degree in communications, Western Kentucky University, 1992</div>
<div><strong>Community service:</strong> Blue Apple Players (Videobred does a lot of pro bono work for the group); WKU Broadcast Advisory Board</div>
<div><strong>A memorable project:</strong> With Louisville-based <strong>Donna Lawrence</strong> Productions,  Videobred worked on the Capitol Visitors Center in Washington, D.C.,  which opened in late 2008. “I hated history in high school and college,”  Pence said. “That was (enlightening).”</div>
<div><strong>From a competitor: </strong>“He was designed and built for the job,” says <strong>Rick Boone</strong>,  senior audio engineer at Interactive Media Lab and a former Videobred  employee. “To grow up and carry it forward to a career is impressive.  He’s one of the best.”</div>
<div><strong>On dealing with stress:</strong> “He’s relentlessly positive. It’s not so much his calm in the storm but his happiness to be in the storm,” said <strong>James Miller</strong>, assistant creative director of Red7e advertising firm.</div>
<div><strong>Longest he’s gone unplugged:</strong> After  the 2009 ice storm, the Pences were powerless for a week. “One night we  listened to a UK game on radio by the fireplace. It reminded me of  listening to those games with my dad. I finally got tired of being  without power when I blew up a can of baked beans on the grill.”</div>
<div><strong>Technology: </strong>Frying our brains or enlarging them? “Both … I think the knowledge is powerful. I think our brains will adapt to that.”</div>
<hr />
<h4>| Everyone’s a critic</h4>
<div>Jamie Pence is a tech geek. Unabashed and unashamed.</div>
<div>So what’s a tech geek do for fun? Why, more tech, of course.</div>
<div>About four years ago, Pence and some buddies started <a href="http://www.tapcritic.com/" target="_blank">www.tapcritic.com</a> to review iPhone apps.</div>
<div>“I’ve  never had a hobby, per se,” he says. “All of our skills — shooting  video and the things we do every day — have helped us with this hobby.</div>
<div>“One  of our first reviews was for a program called iGirl. … We wanted to  make fun of it. We promoted it correctly and made the front page of  Digg. … We had 130,000 page views.”</div>
<div>Of  course, page views + Google Ad Sense = $$$. “It’s a stress reliever on a  Sunday afternoon,” Pence said, laughing. “And it feeds our app  addiction.” |</div>
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		<title>Awesomeness always wears plaid.</title>
		<link>http://videobred.com/2010/07/awesomeness-always-wears-plaid/</link>
		<comments>http://videobred.com/2010/07/awesomeness-always-wears-plaid/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 14:36:59 +0000</pubDate>
		<dc:creator>Videobred</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Who We Are]]></category>
		<category><![CDATA[Brian Cunningham]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://videobred.com/?p=1353</guid>
		<description><![CDATA[When videobred recently promoted Brian Cunningham to Director of Photography, it wasn&#8217;t because of his long, luscious locks that only Raph can rival. No, one look at Brian&#8217;s recent accomplishments leaves no doubt that his promotion was entirely merit-based. Fueled by Cherry Coke Zero and La Que take-out, over the past year Brian has been [...]]]></description>
			<content:encoded><![CDATA[<p>When videobred recently promoted Brian Cunningham to Director of  Photography, it wasn&#8217;t because of his long, luscious locks that only  Raph can rival. No, one look at Brian&#8217;s recent accomplishments leaves no  doubt that his promotion was entirely merit-based. <span id="more-1353"></span>Fueled by Cherry  Coke Zero and La Que take-out, over the past year Brian has been an  essential force behind three hugely successful new endeavors: propelling  the app review blog <a href="http://tapcritic.com"><span style="color: #ff6600;">Tap Critic</span></a> past 1 million video views, thanks in  large part to his iGirl app review; developing, producing and editing  the intoxicatingly delicious web series <a href="http://drunkencookingshow.com"><span style="color: #ff6600;">Drunken Cooking</span></a>; as well  as writing for the immensely popular movie review blog <a href="http://moviechopshop.com"><a href="http://moviechopshop.com"><span style="color: #ff6600;">Movie Chop Shop</span></a></a>, which has garnered him speaking engagements at film  festivals and a regular spot doing movie reviews on a morning TV show.  Whew! How he still has time to work as Director of Photography on Matt  Niehoff&#8217;s new movie AND rewatch Southland Tales every week is beyond  us&#8230;</p>
<p>Congrats, Brian! We can&#8217;t wait to see what&#8217;s next!</p>
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		<title>even our interns win awards!</title>
		<link>http://videobred.com/2010/07/even-our-interns-win-awards/</link>
		<comments>http://videobred.com/2010/07/even-our-interns-win-awards/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 14:21:28 +0000</pubDate>
		<dc:creator>Videobred</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Who We Are]]></category>
		<category><![CDATA[Work In Action]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[award-winning]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[intern]]></category>
		<category><![CDATA[seth tanner]]></category>
		<category><![CDATA[student work]]></category>

		<guid isPermaLink="false">http://videobred.com/?p=1346</guid>
		<description><![CDATA[While we were busy teasing him for his boyish looks and making him take out the trash, our intern Seth Tanner was busy creating a short documentary that won him a student Emmy. The National Academy of Television Arts and Sciences recently awarded Seth an Emmy for Student Production for his investigative piece &#8220;The Malik [...]]]></description>
			<content:encoded><![CDATA[<p>While we were busy teasing him for his boyish looks and making him take  out the trash, our intern Seth Tanner was busy creating a short  documentary that won him a student Emmy. <span id="more-1346"></span>The National Academy of  Television Arts and Sciences recently awarded Seth an Emmy for Student  Production for his investigative piece &#8220;The Malik Perry Story.&#8221;</p>
<p>Seth  created the film while in the Sports Link program at Ball State  University, where he just completed his junior year. Sports Link is the  first undergraduate program in the nation catered specifically to sports  production, and students typically work closely with the athletic  department. Last year when Seth approached his instructor looking for an  in-depth project to work on, his instructor told him about a former  Ball State basketball player who was the subject of a recent book,  titled <em>Black Men Can&#8217;t Shoot</em>.</p>
<p>Seth eagerly devoured the book,  loved Malik&#8217;s story, and immediately contacted author, player and coach.  All were happy to participate, so Seth gathered a couple fellow  students and set about the arduous task of scripting and planning the  film.</p>
<p>Nick Yeoman and Ben Wagner, also Ball State students,  assisted with scripting, interviewing and editing. Although Seth created  all the storyboards, he credits Nick as &#8220;phenomenal&#8221; at taking his  &#8220;ideas and putting them into words and a cohesive story.&#8221;</p>
<p>An  entire semester&#8217;s worth of work resulted in the final six-minute piece.  Seth, however, still wasn&#8217;t confident in the finished project. &#8220;I shot  it on a PD150 and I was concerned the camera quality wasn&#8217;t good  enough,&#8221; he explains. But an encouraging professor gave the students the  money for the entry fee and a few months later Seth was &#8220;blown away&#8221; to  find out their film had been nominated for the Emmy.</p>
<p>Some three months  later, Seth was, like most college students, paging through Facebook in  the wee hours of the morning when he was tagged in a post congratulating  him on the big win. The award comes with a $3,000 prize, though Seth  professes, &#8220;I don&#8217;t even care about the money, I&#8217;m just so excited that I  get to put it on my resume. I never even thought I&#8217;d come close to  winning a student Emmy as an undergraduate.&#8221;</p>
<p>So what was the most  rewarding part of the filmmaking process for Seth? &#8220;When we finally got  to do the sit-down interview with Malik. We had written out about 40  different questions and we still weren&#8217;t really sure where the story was  going. And then I was looking through the monitors and the lighting was  really cool and I could see it all finally coming together, that this  story wasn&#8217;t actually about basketball. That&#8217;s always the best part of  any project you do &#8211; when you realize that you actually have something.&#8221;</p>
<p>Seth  insists that right now his &#8220;focus is really just working at videobred  and absorbing as much knowledge as possible.&#8221; But as with any aspiring  filmmaker, for Seth there&#8217;s always another project just around the  corner. &#8220;I&#8217;m working on a new script now,&#8221; he says. &#8220;What&#8217;s it about?  Oh, just the cliche indie script that all college students write.&#8221;</p>
<p>Congratulations  on this much-deserved award, Seth! We expect to see many more great  things from you in the months and years to come!</p>
<p>But we&#8217;ve still  gonna make you take out the trash.</p>
<p>View Seth&#8217;s award-winning  &#8220;Malik Perry Story&#8221; <a href="http://www.youtube.com/watch?v=tIEVp9edKGQ"><span style="color: #ff6600;"><span style="text-decoration: underline;">here</span></span></a>.</p>
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