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Southern Indiana has a unique and comprehensive cancer treatment facility in the Floyd Memorial Cancer Center. It’s special in that Floyd Memorial offers both radiation, and medical oncology in the same location–great news for the folks of Southern Indian and the Louisville Area.
Overall concept explanation: John Schnatter to deliver lines on hood of the Camaro/intersperse race footage
Shooting style/approach: Simple – keep the focus on two of Papa John’s most recognizable icons: John Schnatter and his Camaro
Editing/motion graphics style/approach: We wanted to keep this spot as close to the national spot as possible so that they fit seamlessly into Papa John’s commercial rotation.
Fun Fact: We went through a couple of hours of NASCAR footage to find broll filler shots.
Clean graphics were used in combination with stylized shots to convey a positive message encouraging Louisvillians to use their street sense.
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