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USB Duplication Now Available!

Tori Thompson — Tue, 17 Jan 2012 19:03:55 +0000

Videobred is excited to announce we now offer USB Duplication services. USB Duplication is as simple as it sounds, the transfer of information/files from one USB master to multiple USBs. We are able to provide exact replicas of USB drives for your personal or business purposes; whether that be distribution, backups, or other uses. Call us for a quote today!

A beautiful spot. Production at lightening speed!

Tori Thompson — Thu, 13 Oct 2011 15:07:27 +0000

Southern Indiana has a unique and comprehensive cancer treatment facility in the Floyd Memorial Cancer Center. It’s special in that Floyd Memorial offers both radiation, and medical oncology in the same location–great news for the folks of Southern Indian and the Louisville Area.

Local marketing agency, New West, teamed up with Videobred to create a TV spot conveying what Floyd Memorial is all about. While Floyd Memorial is involved in all kinds of cancer research and clinical trials, they tend to be overshadowed by the bigger university hospitals. The team sought to show the public that this local hospital has top of the line treatment capabilities right in their own backyard.

The production chose to shoot in Georgetown, Indiana, and boy was it a beautiful farm with luscious flowers and bountiful, ripe veggies–the perfect background for a country setting. The talent pool was vast, spanning the entire region. James Bailey, a Louisville native and representing Alix Adams Talent Agency, was awarded the part which only enhanced the hometown neighborly feel.

What’s really impressive is that the spot was scouted, cast, shot, edited and aired in less than two weeks. “Videobred did a terrific job of finding a perfect location and spokesperson,” says Tom Kokai, Chief Operating Officer and Creative Director of New West Agency. “They perfectly captured ‘Southern Indiana’ with the look, feel and tone we were seeking to communicate.” Words like that from a client are priceless to us! The spot can be seen soon on this very website.

Credit to the amazing crew:

Producer Alan Manias, DP Brian Cunningham, Grips Ben Newkirk and Matt Niehoff, Production Assistant Tori Thompson, and Editor Steve Hurst.

Papa John’s Charlotte Motor Speedway

Chris Johnson — Fri, 10 Jun 2011 13:59:13 +0000

Overall concept explanation: John Schnatter to deliver lines on hood of the Camaro/intersperse race footage

Shooting style/approach: Simple – keep the focus on two of Papa John’s most recognizable icons: John Schnatter and his Camaro

Editing/motion graphics style/approach: We wanted to keep this spot as close to the national spot as possible so that they fit seamlessly into Papa John’s commercial rotation.

Fun Fact: We went through a couple of hours of NASCAR footage to find broll filler shots.

Client: Papa Johns

Producer: Raph Cecil

Director: Raph Cecil

DP/Camera Operator: Brian Cunningham

Gaffer/Key Grip: Matt Ware

Camera: AF100

Lighting Package: Daylight (Two 1.2 K HMIs, Three 4×4′ KinoFlo )

Shoot Format: 1080 HD

Shoot Length: Half Day

Editor: Steve Hurst

Edit Length: :30 & :15

Delivery Format: Broadcast

Street Sense: Time Lapse

Videobred — Thu, 19 Aug 2010 20:41:28 +0000

Clean graphics were used in combination with stylized shots to convey a positive message encouraging Louisvillians to use their street sense.

Client: Mayor’s Office
Producer: Kara Taylor
DP/Camera Operator: Chad Stockfleth
Gaffer/Key Grip: Ben Newkirk
Camera: 7D
Lighting Package: Tungsten and natural light
Shoot Format: 720p HD
Shoot Length: 3 days
Editor: Chris Johnson
Edit Length: 5 days
Delivery Format: Broadcast

Churchill Downs: Driveway

Videobred — Mon, 03 May 2010 18:58:53 +0000

This humorous campaign for Churchill Downs placed elements of racing in everyday situations. “Driveway” juxtaposed washing a car to washing a horse. The jockey’s cue to wave was the phrase “Miller Lite.”

Agency: RED7e
Producer: Alan Manias
Director: Steve Hurst
DP/Camera Operator: Raphael Cecil
Gaffer/Key Grip: Chad Stockfleth
Camera: HDX900
Shoot Format: HD 720p
Shoot Length: 14 hours
Editor: Steve Hurst
Edit Length: 4 days
Delivery Format: Broadcast

Central Bank: Calipari

Videobred — Mon, 03 May 2010 18:13:30 +0000

This Central Bank commercial gave our creative team a chance to flex their comedic muscles, pulling only the best moments out of the numerous, improvised takes. In Kentucky, basketball is king. So we were careful to bring our A-game, shooting 35mm film and delivering a fully-finished spot in full HD. Nothing but net!

Agency: Doe Anderson
Director/DP/Camera Operator: Dennis Goodman
Shoot Format: 35mm film
Shoot Length: 1 day
Editor: James Pence
Edit Length: 2 days
Delivery Format: Broadcast

McDonald’s: Sip, Savor and Save

Videobred — Mon, 03 May 2010 18:09:25 +0000

Inspired by the motion and rhythm of the opening titles for “Thank You for Smoking,” motion graphics artist Chris Johnson created a typographic treatment for this McDonald’s spot. Bold fonts and large on-screen type give the spot a crisp, modern feel that conveys the fun and energy of the brand.

Agency: Bandy Carroll Hellige
Producer: Kara Taylor
Editor: Chris Johnson
Edit Length: 2 days
Shoot Format: HD
Delivery Format: Broadcast

Marker’s Mark: Dipped

Videobred — Mon, 03 May 2010 18:07:49 +0000

When it comes to quality bourbon, there’s nothing like Maker’s Mark. Our team was tasked with the tall order of bringing Makers’ crisp, elegant flavor to the small screen. The result is an exercise in creative simplicity.

Client: Doe Anderson
Camera: Canon 5D
Shoot Format: 1080p HD
DP/Camera Operator: Dennis Goodman
Editor: James Pence
Shoot Length: 1 day
Edit Length: 3 days
Delivery Format: Broadcast

Census 2010

Videobred — Tue, 20 Apr 2010 18:45:40 +0000

Look Ma, no makeup! To shoot this commercial about the importance of the 2010 Census, our crew had to have the lighting and camera finesse to capture the beauty of “real” people without the aid of makeup artists and stylists, and the personality to convince strangers on the street to participate. Individuals were framed with a white canvas and shot in their typical living and working environment. The spot closes with a highly stylized, greenscreened graphic treatment.

Client: Louisville Metro Government
Producer: Kara Taylor
DP/Camera Operator: Chad Stockfleth
Gaffer/Key Grip: Gary Leo Miller
Camera: Canon 7D
Lighting Package: Kinos Daylight Balanced
Shoot Format: HD 720p
Shoot Length: 1.5 days
Editor: Chris Johnson
Edit Length: 2 days
Delivery Format: Broadcast

Dinosaurs Alive

Videobred — Tue, 20 Apr 2010 18:22:01 +0000

It was just another day’s play to shoot this commercial for the zoo’s new dinosaur exhibit. The crew broke out the arts and crafts supplies to create a prehistoric PeeWee’s Playhouse world, complete with a huge on-screen volcano that was actually only 1-inch tall in real life. All the elements were shot individually with the Canon 7D and then composted together in post-production. Simple animation gives the video a playful, vintage feel.

Agency: Bandy Carroll Hellige
Producer: Kara Taylor
Still Photography: Chris Johnson, Brian Cunningham, Kara Taylor
Camera: Canon 7D
Shoot Format: Still photography
Lighting Package: Tungsten
Shoot Length: .5 day
Edit Length: 5 days
Editor: Chris Johnson
Delivery Format: Broadcast