Furniture assembly can be a tricky task! All those pieces and cryptic instructions can make one want to avoid it all together. Having spent many a night putting together birthday or Christmas presents for his kids, Tim Sanford saw the need for online assembly videos. [..more]
To produce a highly stylized piece that opened tight, use elemental imagery and bold text treatment, transition to an animated “this is how it works” section, and finish with live action tour of places and faces of ClubMD.
Overall Concept: Anniversary video for Humana documenting the history and growth of Humana over the past 50 years.
Shooting style/approach: Elegant interviews that interact with archival images and dynamic motion graphic treatments
Editing/motion graphics style/approach: Corporate history transformed into a compelling, emotional story.