videobred - Louisville Video Production » Portfolio

USB Duplication Now Available!

Tori Thompson — Tue, 17 Jan 2012 19:03:55 +0000

Videobred is excited to announce we now offer USB Duplication services. USB Duplication is as simple as it sounds, the transfer of information/files from one USB master to multiple USBs. We are able to provide exact replicas of USB drives for your personal or business purposes; whether that be distribution, backups, or other uses. Call us for a quote today!

A beautiful spot. Production at lightening speed!

Tori Thompson — Thu, 13 Oct 2011 15:07:27 +0000

Southern Indiana has a unique and comprehensive cancer treatment facility in the Floyd Memorial Cancer Center. It’s special in that Floyd Memorial offers both radiation, and medical oncology in the same location–great news for the folks of Southern Indian and the Louisville Area.

Local marketing agency, New West, teamed up with Videobred to create a TV spot conveying what Floyd Memorial is all about. While Floyd Memorial is involved in all kinds of cancer research and clinical trials, they tend to be overshadowed by the bigger university hospitals. The team sought to show the public that this local hospital has top of the line treatment capabilities right in their own backyard.

The production chose to shoot in Georgetown, Indiana, and boy was it a beautiful farm with luscious flowers and bountiful, ripe veggies–the perfect background for a country setting. The talent pool was vast, spanning the entire region. James Bailey, a Louisville native and representing Alix Adams Talent Agency, was awarded the part which only enhanced the hometown neighborly feel.

What’s really impressive is that the spot was scouted, cast, shot, edited and aired in less than two weeks. “Videobred did a terrific job of finding a perfect location and spokesperson,” says Tom Kokai, Chief Operating Officer and Creative Director of New West Agency. “They perfectly captured ‘Southern Indiana’ with the look, feel and tone we were seeking to communicate.” Words like that from a client are priceless to us! The spot can be seen soon on this very website.

Credit to the amazing crew:

Producer Alan Manias, DP Brian Cunningham, Grips Ben Newkirk and Matt Niehoff, Production Assistant Tori Thompson, and Editor Steve Hurst.

A Team Effort

Tori Thompson — Wed, 21 Sep 2011 20:27:22 +0000

2011 marks the 50^th anniversary of Humana’s existence. While it began as a local nursing home, Humana has grown into a healthcare organization of global proportions. Milestone anniversaries call for a celebration and Humana came to us to take a nostalgic look back.

For this project we were lucky enough to partner with producer/director Kay Milam of Donna Lawrence Productions, to create a short video documenting the history and growth of the company. With so much history to cover, this project required an all-hands-on-deck approach. The team combined elegant interviews shot on location, by Brian Cunningham, with archival images and motion graphic treatments.

Sorting through hours of photos, footage and news clippings, to bring the story to life is quite a task. Steve Hurst and Chris Johnson worked together to piece it all together. “I loved working on this project. It was a perfect team effort that allowed each person to truly focus on what they are best at,” Johnson reflects.

Annie Ratterman’s guidance as producer and Hurst’s “unshakeable calmness” Johnson said, allowed for a successful completion of the video. The final product was shown to the entire Humana staff in the Yum! Center, to which David Jones, Jr. said was a difficult act to follow.

I’d say that’s a job well done. Click over to our portfolio to see for yourself!

Humana 50th Anniversary

Chris Johnson — Tue, 20 Sep 2011 15:02:23 +0000

Overall Concept: Anniversary video for Humana documenting the history and growth of Humana over the past 50 years.
Shooting style/approach: Elegant interviews that interact with archival images and dynamic motion graphic treatments
Editing/motion graphics style/approach: Corporate history transformed into a compelling, emotional story.

Project: Humana 50th Anniversary Video
Client: Humana
Director: Kay Milam
DP/Camera Operator: Brian Cunnigham
Gaffer/Key Grip: Marcel Cabera/Matt Ware/Bobby Spalding/Ben Newkirk
Camera: AF 100
Shoot Format: HD 1080p
Shoot Length: 2 days
Editors: Steve Hurst, Chris Johnson
Edit Length: 8:52
Delivery Format: DVD & Blu-Ray

Papa John’s Charlotte Motor Speedway

Chris Johnson — Fri, 10 Jun 2011 13:59:13 +0000

Overall concept explanation: John Schnatter to deliver lines on hood of the Camaro/intersperse race footage

Shooting style/approach: Simple – keep the focus on two of Papa John’s most recognizable icons: John Schnatter and his Camaro

Editing/motion graphics style/approach: We wanted to keep this spot as close to the national spot as possible so that they fit seamlessly into Papa John’s commercial rotation.

Fun Fact: We went through a couple of hours of NASCAR footage to find broll filler shots.

Client: Papa Johns

Producer: Raph Cecil

Director: Raph Cecil

DP/Camera Operator: Brian Cunningham

Gaffer/Key Grip: Matt Ware

Camera: AF100

Lighting Package: Daylight (Two 1.2 K HMIs, Three 4×4′ KinoFlo )

Shoot Format: 1080 HD

Shoot Length: Half Day

Editor: Steve Hurst

Edit Length: :30 & :15

Delivery Format: Broadcast

Schiller Architectural Hardware (Intro)

Videobred — Mon, 13 Sep 2010 21:05:53 +0000

To introduce a video about Schiller Architectural Hardware, founded in Louisville in 1929, editor Steve Hurst forced 3D space onto still photographs of Louisville landmarks around the 1920s. The addition of color splashes on the historical images adds interest and makes the vintage signage really pop.

Client: Schiller Architectural Hardware

Producer: Alan Manias

Editor: Steve Hurst

Shoot Format: HD

Delivery Format: DVD

Street Sense: Time Lapse

Videobred — Thu, 19 Aug 2010 20:41:28 +0000

Clean graphics were used in combination with stylized shots to convey a positive message encouraging Louisvillians to use their street sense.

Client: Mayor’s Office
Producer: Kara Taylor
DP/Camera Operator: Chad Stockfleth
Gaffer/Key Grip: Ben Newkirk
Camera: 7D
Lighting Package: Tungsten and natural light
Shoot Format: 720p HD
Shoot Length: 3 days
Editor: Chris Johnson
Edit Length: 5 days
Delivery Format: Broadcast

Churchill Downs: Driveway

Videobred — Mon, 03 May 2010 18:58:53 +0000

This humorous campaign for Churchill Downs placed elements of racing in everyday situations. “Driveway” juxtaposed washing a car to washing a horse. The jockey’s cue to wave was the phrase “Miller Lite.”

Agency: RED7e
Producer: Alan Manias
Director: Steve Hurst
DP/Camera Operator: Raphael Cecil
Gaffer/Key Grip: Chad Stockfleth
Camera: HDX900
Shoot Format: HD 720p
Shoot Length: 14 hours
Editor: Steve Hurst
Edit Length: 4 days
Delivery Format: Broadcast

Central Bank: Calipari

Videobred — Mon, 03 May 2010 18:13:30 +0000

This Central Bank commercial gave our creative team a chance to flex their comedic muscles, pulling only the best moments out of the numerous, improvised takes. In Kentucky, basketball is king. So we were careful to bring our A-game, shooting 35mm film and delivering a fully-finished spot in full HD. Nothing but net!

Agency: Doe Anderson
Director/DP/Camera Operator: Dennis Goodman
Shoot Format: 35mm film
Shoot Length: 1 day
Editor: James Pence
Edit Length: 2 days
Delivery Format: Broadcast

LCVB: Rose Awards

Videobred — Mon, 03 May 2010 18:12:02 +0000

For this video shown at the Rose Awards to honor Louisville’s service industry, videobred used black and white portraits and intimate close-ups to depict the day-to-day work of service industry employees in an artful and sophisticated manner. To add to the refined feel of the piece, editor and motion graphics artist Chris Johnson added filigree-style graphics with scarlet red highlights represented a rose’s blossom and vines.

Client: Greater Louisville Vistors Convention Bureau
Producer: Kara Taylor
DP/Camera Operator: Chad Stockfleth
Gaffer/Key Grip: Ben Newkirk
Camera: HDX900
Lighting Package: Available light and 1K Chiamra
Shoot Format: HD 720p
Shoot Length: 3 days
Editor: Chris Johnson
Edit Length: 3 days
Delivery Format: DVD