Inspired by the motion and rhythm of the opening titles for “Thank You for Smoking,” motion graphics artist Chris Johnson created a typographic treatment for this McDonald’s spot. [..more]

When it comes to quality bourbon, there’s nothing like Maker’s Mark. Our team was tasked with the tall order of bringing Makers’ crisp, elegant flavor to the small screen. The result is an exercise in creative simplicity.
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Look Ma, no makeup! To shoot this commercial about the importance of the 2010 Census, our crew had to have the lighting and camera finesse to capture the beauty of “real” people without the aid of makeup artists and stylists, and the personality to convince strangers on the street to participate. [..more]

To create the stunning background visuals in this video, the videobred crew first had to dismantle an old treadmill, paint it chromakey green and then rewire the control panel so that it could be operated offscreen. [..more]