Churchill Downs: Driveway
Posted In Portfolio,commercial
This humorous campaign for Churchill Downs placed elements of racing in everyday situations. “Driveway” juxtaposed washing a car to washing a horse. The jockey’s cue to wave was the phrase “Miller Lite.”
Agency: RED7e
Producer: Alan Manias
Director: Steve Hurst
DP/Camera Operator: Raphael Cecil
Gaffer/Key Grip: Chad Stockfleth
Camera: HDX900
Shoot Format: HD 720p
Shoot Length: 14 hours
Editor: Steve Hurst
Edit Length: 4 days
Delivery Format: Broadcast
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Written by Videobred on May 3, 2010
