IONX

To create the stunning background visuals in this video, the videobred crew first had to dismantle an old treadmill, paint it chromakey green and then rewire the control panel so that it could be operated offscreen. That accomplished, we invited former NFL center Dermontti Dawson to do a few sprints on the re-worked treadmill to demonstrate the heat-sensitive patch called iDot. The ethereal background images were added in post-production, as well as detailed 3D renderings of the heart and brain to create the attention-grabbing, high-impact final product you see here.

Agency: Power Creative
Producer: Alan Manias
DP/Camera Operator: Chad Stockfleth
Gaffer/Key Grip: Raphael Cecil
Dolly Grip: Bobby Spaulding
Camera: HDX900
Shoot Format: HD 720p
Shoot Length: 1 day setup, 1 day shoot
Editors: Jamie Pence; Chris Johnson
Edit Length: 7 days
Delivery Format: Web, DVD (trade show)

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