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For this video shown at the Rose Awards to honor Louisville’s service industry, videobred used black and white portraits and intimate close-ups to depict the day-to-day work of service industry employees in an artful and sophisticated manner. To add to the refined feel of the piece, editor and motion graphics artist Chris Johnson added filigree-style graphics with scarlet red highlights represented a rose’s blossom and vines.

Client: Greater Louisville Vistors Convention Bureau
Producer: Kara Taylor
DP/Camera Operator: Chad Stockfleth
Gaffer/Key Grip: Ben Newkirk
Camera: HDX900
Lighting Package: Available light and 1K Chiamra
Shoot Format: HD 720p
Shoot Length: 3 days
Editor: Chris Johnson
Edit Length: 3 days
Delivery Format: DVD

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Written by Videobred on May 3, 2010