Lennox Ultimate Comfort System Web Video
Lennox Ultimate Comfort System
Power Creative worked with Videobred to execute a concept that highlights the Lennox Ultimate Comfort System’s unique features with consistent visual reinforcement of the benefits of this innovative climate control system. Using slow, consistent dolly moves with the Red Scarlett, director Raph Cecil and director of photography Steve Hurst created an airy flow between tranquil scenes of residential comfort. With the aid of Hurst’s trained dog Archie, the result is a auditory and visual narrative that helps Lennox raise the expectations of heating and air-conditioning system clients.
Client: Power Creative DP/Editor: Steve Hurst Producer/Director: Raph Cecilby