Keeping it Fresh: First Virtual Reality Project Nabs National Award

Uniquely Fresh: Louisville’s Culinary Scene

Videobred picked up its second national VR award for its initial virtual reality project. After receiving a Samsung Creator Award Uniquely Fresh: Louisville’s Culinary Scene recently added a Silver Telly Award.

The Project

The immersive 360° video, produced for the Louisville Convention and Visitors Bureau, highlights the city’s culinary scene as well as the farm-to-table approach embraced by many Louisville restaurants. In addition, the video provides viewers a great way to experience local farms and the wide variety of restaurants and cuisines available in Louisville.

Uniquely Fresh was shot over two months at multiple locations throughout the city. This VR experience takes the viewer from the food preparation process to the dining experience. In some scenes, images from various restaurants are blended and an arrow guides the viewer through the 360° movement.

“The Videobred team did a great job explaining the VR process and working with us to develop a concept that met our messaging objectives,” says Zack Davis, director of marketing for the Louisville Convention & Visitors Bureau. “The results and reaction to the piece are nothing short of phenomenal.”

Competition to attract new trade shows is fierce among cities of all sizes. LCVB is using virtual reality to differentiate Louisville’s marketing efforts and present the city’s unique offerings via advanced immersive technology. And the overwhelmingly positive response to the first 360° video prompted LCVB to request additional VR projects.

A second Virtual Reality project, Game Day, produced for the University of Mississippi also won two Silver Telly.


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