Lennox Ultimate Comfort System Web Video

Lennox Ultimate Comfort System

Power Creative worked with Videobred to execute a concept  that highlights the Lennox Ultimate Comfort System’s unique features with consistent visual reinforcement of the benefits of this innovative climate control system.  Using slow, consistent dolly moves with the Red Scarlett, director Raph Cecil and director of photography Steve Hurst created an airy flow between tranquil scenes of residential comfort. With the aid of Hurst’s trained dog Archie, the result is a auditory and visual narrative that helps Lennox raise the expectations of heating and air-conditioning system clients.

Client: Power Creative                   DP/Editor: Steve Hurst                    Producer/Director: Raph Cecil

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