The multi-day production required meticulous planning and precise execution to meet the client’s demand for a long-form video that matches the clean, futuristic style of the Kimball Office brand.
Shots are fast moving, but still allow the viewer to experience both the macro view of the furniture in an office environment as well as the exquisite details of selected pieces. Interview clips advance the storyline describing the design team’s motivation and demonstrating the Kimball team’s confidence in these ingenious workspaces.
Music accentuates the modern tone of the brand and helps keep the video’s pace. The Advertising Federation of Louisville presented Videobred with a Louie Award for this fast paced, stylized production.