Passport Health Plan

I Choose Passport

Passport Health Plan is a non-profit that administers Kentucky Medicaid benefits. Passport Health Plan: Choose Passport is one in a series of spots that reinforces Passport Health Plan’s mission to encourage members to live healthier lives. I Choose Passport also promotes the plan as a comprehensive and affordable healthcare option for individuals and families.

Production

Shot in slow motion on the RED Scarlett using a steadicam and steadicam-dolly combo, Passport Health Plan: Choose Passport depicts urban, suburban and rural settings throughout the Commonwealth. The cast for each spot features individuals representative of the state’s diversity and the client’s target audience. Narration provides a simple explanation of the product and combines with the music to convey an empathetic, calming tone to a complex issue.

Credits

  • Producer/Director/Casting: Alan Manias

  • Director/DP: Steve Hurst

  • Editor: Steve Hurst

  • Client: Passport Health Plan

  • Writer: David Henry

Want to Know More?

We’re a team of creative problem solvers eager to collaborate.

Passport Health Plan

I Choose Passport

Passport Health Plan is a non-profit that administers Kentucky Medicaid benefits. Passport Health Plan: Choose Passport is one in a series of spots that reinforces Passport Health Plan’s mission to encourage members to live healthier lives. I Choose Passport also promotes the plan as a comprehensive and affordable healthcare option for individuals and families.

Production

Shot in slow motion on the RED Scarlett using a steadicam and steadicam-dolly combo, Passport Health Plan: Choose Passport depicts urban, suburban and rural settings throughout the Commonwealth. The cast for each spot features individuals representative of the state’s diversity and the client’s target audience. Narration provides a simple explanation of the product and combines with the music to convey an empathetic, calming tone to a complex issue.

Credits

  • Producer/Director/Casting: Alan Manias

  • Director/DP: Steve Hurst

  • Editor: Steve Hurst

  • Client: Passport Health Plan

  • Writer: David Henry

Want to Know More?

We’re a team of creative problem solvers eager to collaborate.